INNOVATION LABORATORY II

PROGRAM DATES: JULY 9 - AUGUST 2, 2024

WANT TO TAKE YOUR CREATIVITY TO THE NEXT LEVEL BY TRAINING YOUR OWN AI MODEL?

Enhance your unique creative vision by leveraging the latest tools by Stability AI, while receiving real-time strategic, marketing, and creative education from HUG.

Over the course of 4 weeks, you will also get the opportunity to collaborate with and be inspired by  fellow creatives and leading experts in AI, and take part in an exclusive showcase organized by HUG.

JOIN THE WAITLIST

Registration is now closed.

WE'RE PARTNERING WITH STABILITY AI TO HELP YOU:

  • Learn how to train your own AI model so AI can work better and harder for you

  • Incorporate SD3, a text-to-image diffusion model capable of generating photo-realistic images given any text input, into your own creative practice

  • Discover your own innovative style and creativity with the latest Stability AI tools

  • Get featured on HUG to an audience of more than 2M

  • Access exclusive opportunities to showcase your work both virtually and in-person

Founded by Facebook Live creator and Tony Award-winning Broadway producer Randi Zuckerberg, HUG's mission is to help artists become successful creative entrepreneurs and to democratize access to the arts through technology and education.

Currently home to a 20,000+ strong global creative community, HUG helps its members to showcase and sell their work while connecting them with one-of-a-kind opportunities. To date, HUG has distributed $200,000 of artist grants and scholarships and placed 1000+ artists in events and exhibitions worldwide.

Learn more at thehug.xyz.

Stability AI is the world’s leading open source generative AI company. Their audacious goal is to make AI a tool for the people and by the people, ultimately laying the foundation for unleashing the full potential of humanity.

The Stability AI mission began in 2019, democratizing AI and building a global foundation to activate humanity’s potential.

Stability AI is known for its groundbreaking open source generative AI tools such as Stable Diffusion and StableLM.

Learn more at Stability.ai.

WHAT TO EXPECT

📣 REGISTRATION OPENS

May 15 - June 28

Sign up before June 25th June 28th to secure your spot!

🎓 PROGRAM TERM

July 9 - Aug 2

4 weeks of live workshops and programming.

🤗 COMMUNITY CURATION

Summer 2024

Community curators will vote the top creative works into a Gallery

🖼️ GALLERY OPENING

Fall 2024

The top artworks will be displayed at gallery exhibition.

PROGRAM CURRICULUM

Over the course of 6 weeks, HUG and Stability AI will provide you with strategic, technical, and marketing guidance to take your creativity to the next level.

PROGRAM STRUCTURE

  • Weeks 1-3: Engage in live, interactive sessions twice a week where you will learn from industry experts and collaborate with peers. Live sessions will take place every Tuesday and Thursday at 11AM ET. 

  • Week 4: Dedicate your time to a final assignment, working asynchronously to apply what you've learned and create a tangible project that showcases your new capabilities.

  • In this first workshop, we’ll introduce HUG + Stability AI. We’ll also establish the foundations of the four weeks, and dig into case studies of how AI Art is currently evolving in the creative landscape.

  • The Stability AI team will join us live to answer your questions about Stability AI’s latest model - SD3 and provide a live demonstration on how you can train your own model to enhance your creative practice.

  • Each class will be dedicated to a different artist discipline in conversation with leading artists to inspire you how you can use AI to leverage your creative work.

    In addition, we’ll introduce the HUG x Stability AI marketing challenge, encouraging you to share your discoveries on social media. Winners will receive free Stability AI credits!

  • In this class, you’ll learn how to experiment with our foundational Innovation & Inquiry Framework to help you discover your innovative idea on how to incorporate AI Art into your practice.

    Questions

    -What is your goal question?

    -What is your natural next question in pursuit of that goal?

    -What research have you uncovered that informs your natural next question?

    In addition, we’ll continue to learn from leading artists on how they integrate AI into their creative practice.

  • Share your initial discoveries within the inquiry framework, and receive further inspiration from leading AI creatives.

    -What findings have you been able to synthesize from your research?

    -How were you able to innovate and discover something new about your creative practice?

  • Discover strategies to amplify your art, build a dedicated fanbase, and effectively collaborate within the creative community. Then, hear from fellow artists on how they incorporate marketing into their creative practice.

PARTICIPATION THROUGH A REFUNDABLE DEPOSIT!

Both HUG and Stability AI believe in accessible creative education. Priced from $69, the registration deposit fosters accountability and skin-in-the-game.

Upon completion of a standard assignment at the end of the program, 100% of your registration fee will be refunded.

HUG STUDIOS ALUM

$69 USD

This includes alumni of any Studios program or previous Innovation Laboratory.

Check your email for your exclusive code.

EXCLUSIVE LAUNCH OFFER

$89 USD

Available only to the first 100 sign-ups. Act now to secure your spot!

Use code EARLYBIRD

EARLY BIRD SPECIAL

$119 USD

Sign up before June 1 to receive a discounted deposit of $119.

Use code LATEBIRD

REGULAR ADMISSION

$179 USD

Missed the early bird?

Don’t miss the registration deadline of June 28, 2024.

EXCLUSIVE OPPORTUNITIES

Innovation Laboratory participants get access to exclusive opportunities such as gallery activations, features on the HUG homepage, and much more!

Check out our Innovation Laboratory alumni who collaborated with leading brands like L’Oréal, as well as other HUG-curated exhibitions all around the world.